What Buyers Really Pay For: a free guide for business owners
Two businesses with the same earnings can sell for very different prices. This short guide shows the ten things buyers pay for, and one step you can take now on each.
What’s inside
- How buyers put a price on a small business, in plain English
- Why two owners earning $300,000 can sell for $750,000 or $975,000
- The ten things that raise or sink your value, with a step to take on each
- A one-page self-check to see where your business stands
7 pages. About ten minutes to read. By Mike Steward, licensed business broker and author of Before the Clock Decides.
The ten things buyers pay for
The guide explains each one, what it does to your price, and where to start.
- A business that runs without you
- Recurring revenue
- A steady, growing track record
- Clean, believable books
- No customer you can’t afford to lose
- A team that stays
- New customers who keep coming without you
- Written systems
- Add-backs that hold up
- Growth you can prove
Know your number. Then decide what to do with it.
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